Bullet PR launches MILO Play Movement campaign
Iconic Kiwi drink MILO launched a new campaign today with the help of Bullet PR, achieving extensive coverage across all major media outlets: ONE News 6pm, TVNZ Breakfast, New Zealand Herald, Otago Daily Times, Radio New Zealand, RadioLive and Newstalk ZB. The Play Movement follows a recent study – the first of its kind to [...]
Toni Childs crowdsources international tour
Toni Childs – three-time Grammy nominated recording artist and Emmy winner – arrived in New Zealand this week to begin nine shows of her ‘Unplugged & Intimate’ tour. Toni is a celebrated singer/songwriter known for her powerful voice and inspiring independent spirit. With fans around the world, she has produced a list of international hits [...]
Kiwibank launches ‘Green Ops’ campaign on YouTube
In keeping with its position as a challenger brand, Kiwibank is launching a cheeky new ‘bank switching’ initiative for consumers today, which is less like a traditional ad campaign and more like a film launch. Unlike traditional approaches to bank advertising, Kiwibank’s new ‘Easyswitch’ campaign, encouraging consumers to switch to Kiwibank, is focusing primarily around [...]
Rebel Sports reduces price of All Blacks replica players jersey
At a press conference today, Rebel Sport’s Managing Director Rod Duke announced the company will reduce the cost of the overpriced All Blacks replica jersey from $189.99 to just $149.50. Here is a statement by Mr Duke: “The Rugby World Cup is the biggest sporting event this country has ever hosted. It’s my view that [...]
Homestar’s™ first Certified Homes receive great coverage
The first certified homes assessed under the Homestar™ residential rating tool were unveiled today at an event supported by online property market portal Realestate.co.nz. Homestar™ is the comprehensive home rating system developed by the New Zealand building industry and backed by the Government that aims to help Kiwis create healthier, more comfortable and energy-efficient living [...]
Sealegs announces first international showroom
23 August 2011
Sealegs, manufacturer of the world’s first fully amphibious boat, has launched its first international showroom. The showroom, in Boston, New England, represents a significant step for the company founded by two Kiwi entrepeneurs. Since starting the company in 2004, over 500 boats have been sold, to countries around the world. Bullet PR secured coverage on [...]
Ancestry.com.au allows first-time access to Kiwi war records
15 June 2011
Ancestry.com.au is part of an online global network of websites that house the world’s largest collection of personal records. To coincide with ANZAC Day, it released more than 225,000 Kiwi World War I and World War II records in the same place for the first time. To mark this occasion, Bullet PR researched several case [...]
Sean Fitzpatrick speaks at DHL RWC 2011 event
15 June 2011
All Black legend and DHL Rugby World Cup 2011 global ambassador Sean Fitzpatrick recently spoke at an American Chamber of Commerce event in Auckland. Sean talked to a packed room of export-focused business leaders about the long-term impact the tournament will have on New Zealand business as the eyes of the world are on our [...]
Panasonic lifts the lid on Eden Park Super Screens
15 June 2011
For the launch of the Panasonic Super Screens at Auckland’s Eden Park stadium, Bullet PR took the media on a behind-the-scenes tour of how the technology will work during the Rugby World Cup. This included a look at the high-security control room that will controls the content on both Panasonic Super Screens as well as [...]
Tana Umaga and DHL visit Christchurch
07 April 2011
DHL and it’s Official Rugby World Cup 2011 Ambassador visited some Christchurch schools yesterday to drop off aid packs and rugby balls and bring some light relief to the area. In association with KidsCan, the Official Logistics Partner of RWC 2011 brought Umaga to Linwood Avenue, Bromley and Aranui schools. Coverage appeared on TVNZ 6pm [...]
2degrees announces 580,112 customers
23 March 2011
Yesterday, we held a press event for the announcement of 2degrees mobile’s customer number. The company has enjoyed a rapid rise to over half a million customers, which it has achieved in just over 18 months, and we wanted to organise an event that matched this success. We held the event in the Concert Chamber [...]
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- Bullet PR launches MILO Play Movement campaign
- Toni Childs crowdsources international tour
- Kiwibank launches ‘Green Ops’ campaign on YouTube
- Rebel Sports reduces price of All Blacks replica players jersey
- Homestar’s™ first Certified Homes receive great coverage
- Homestar™ goes live as comprehensive home rating system for Kiwi homes
- Contiki Launches New European Tours with Experiential Marketing
- 2degrees launches 3G network
- Bullet PR client Vista Entertainment Solutions on TVNZ
- Student Job Search on Campbell Live
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