Ford New Zealand showcases parallel parking prowess in national competition
Ford New Zealand held The Parker of the Year Championships 2012 in October highlighting the Active Park Assist technology in the all-new Ford Focus. It was the first time Kiwi motorists had the chance to compete in an effort to find the country’s best parallel parker. Bullet PR drove the media relations strategy which leveraged [...]
NZ Pork announces winning Bacon and Ham for 2012
The 100% New Zealand Bacon & Ham Competition celebrates New Zealand’s finest cured pork products and helps consumers identify and appreciate local, sustainable bacon and ham, supporting NZ pork producers in the process. Bullet PR project managed the public relations for the competition. On the morning of Competition Day, judges Anita Sarginson and Simon Holst [...]
Civil Defence launches NZ’s first public alert system with mobile apps
Auckland Civil Defence, a division of Auckland Council, has launched a new public alert system for the entire region to better prepare for natural disasters, which includes targeting the estimated half million Aucklanders using smartphones. Aucklanders can now download the free ‘Auckland Civil Defence’ application on any smartphone handset, including iPhone, Android and Windows devices. [...]
Asnet launches VGo telepresence robot in NZ
Bullet PR gave the New Zealand media a glimpse into the future with the unique VGo for client Asnet Technologies. VGo is a ‘telepresence robot’ that operates like a webcam on wheels, that can be driven via a laptop or desktop computer from a remote location, allowing the user to interact with people face-to-face. Designed [...]
Bullet PR launches MILO Play Movement campaign
Iconic Kiwi drink MILO launched a new campaign today with the help of Bullet PR, achieving extensive coverage across all major media outlets: ONE News 6pm, TVNZ Breakfast, New Zealand Herald, Otago Daily Times, Radio New Zealand, RadioLive and Newstalk ZB. The Play Movement follows a recent study – the first of its kind to [...]
Realestate.co.nz announces record low levels of property inventory
04 December 2012
In the latest NZ Property Report, Bullet PR client Realestate.co.nz announced that the market had tightened further as ongoing high demand from buyers drove inventory levels of property for sale to a five year low. Inventory, which is measured by the number of weeks it would theoretically take to sell all unsold housing stock on [...]
Briscoes celebrate 150 years in business
27 November 2012
In November, iconic retailer Briscoes marked 150 years in business in New Zealand. Among a range of activities to celebrate the milestone, Briscoes commissioned a book from well known New Zealand Historian Ian Hunter, entitled ‘Briscoes 150 years in New Zealand’. Bullet PR was tasked to raise the profile of the company in mainstream consumer [...]
Ancestry.com.au partners with New Zealand Family History Month
30 August 2012
To kick off New Zealand Family history month, Bullet PR leveraged Ancestry.com.au’s partnership with the New Zealand Society of Genealogists to grow people’s awareness and understanding of their family origins. This included organising and marketing an expert panel discussion on national identity entitled ‘what it means to be a Kiwi today’, in collaboration with the [...]
Successful Facebook campaign: Destination NSW ‘Sydney in Winter’
28 June 2012
The Australian state government agency, Destination NSW, commissioned Bullet PR to launch its ‘Sydney in Winter’ campaign in New Zealand earlier this year. The campaign goal was to use a mix of paid and earned media to inform Kiwis that Sydney is the same exciting, energetic and unique destination in winter as it is known [...]
Nationwide retailer dtr celebrates 50 years in business
13 April 2012
Atari couldn’t do it. Neither could Borders bookstores. Daewoo nearly did it, but fell just short. Even Apple hasn’t managed it yet. Yes, Bullet PR client reached the half ton in April – 50 years in business. To mark the occasion, the company flew all staff from around New Zealand to Auckland for a black [...]
Toni Childs crowdsources international tour
07 December 2011
Toni Childs – three-time Grammy nominated recording artist and Emmy winner – arrived in New Zealand this week to begin nine shows of her ‘Unplugged & Intimate’ tour. Toni is a celebrated singer/songwriter known for her powerful voice and inspiring independent spirit. With fans around the world, she has produced a list of international hits [...]
Currently Playing...
Contiki Promotion
Added on 03 November 2010
View More Videos:
- Bulletpoints
- Tags
- Subscribe
- Ford New Zealand showcases parallel parking prowess in national competition
- NZ Pork announces winning Bacon and Ham for 2012
- Civil Defence launches NZ’s first public alert system with mobile apps
- Asnet launches VGo telepresence robot in NZ
- Bullet PR launches MILO Play Movement campaign
- Homestar’s™ first Certified Homes receive great coverage
- 2degrees launches 3G network
- Bullet PR client Vista Entertainment Solutions on TVNZ
- Student Job Search on Campbell Live
- Realestate.co.nz research debunks myth of best time to sell your home
Stay up to date
- Subscribe to news via RSS
- Subscribe to news via email