Yesterday, we held a press event for the announcement of 2degrees mobile’s customer number. The company has enjoyed a rapid rise to over half a million customers, which it has achieved in just over 18 months, and we wanted to organise an event that matched this success.

We held the event in the Concert Chamber at Auckland Town Hall and we came up with the idea of a digital scoreboard to act as the compelling visual for media to take away. As 2degrees mobile CEO Eric Hertz finished his run-through of major milestones for the company so far, the scoreboard started to flicker and rattle through until it reached 580,112. This created some great drama and excitement and the true value of the event was shown in the widespread media coverage.

The media coverage included the NZ Herald, The Dominion Post, Stuff.co.nz, TVNZ, Radio NZ, Radio Live, More FM and NBR.