Ancestry.com.au is part of an online global network of websites that house the world’s largest collection of personal records. To coincide with ANZAC Day, it released more than 225,000 Kiwi World War I and World War II records in the same place for the first time.

To mark this occasion, Bullet PR researched several case studies and pitched them into various media. Coverage highlights included two pieces in the Weekend Herald. The first piece of coverage is viewable here and the second one here.

We also secured a story on TVNZ 6pm News, with famous New Zealand cooking personality Alison Holst used as a case study.

The result of the coverage was fantastic, with traffic from New Zealand superseding even the Canadian version of Ancestry.com.au!