Bullet PR client Bookmyshow.co.nz appeared in the Sunday Star Times over the weekend in an article on 3D movies.

Some influential commentators in the US had been speculating on whether the 3D movie bubble may have burst in the wake of declining sales since Avatar.

Many fns have been choosing to watch movies like Toy Story and Shrek in 2D, which is said to be worrying some Hollywood distributors.

Using an old PR skill, we jumped on the back of this debate and secured comment from Bookmyshow General Manager Matthew Preen in the Sunday Star Times and on Stuff.co.nz.

Matthew commented that it’s more about content than format and that there is added value from watching Avatar in 3D, whereas Toy Story is good  entertainment regardless of format.