Bullet PR assisted Maori Television with the social media presence of the channel’s innovative Waitangi Day online initiative. In partnership with M&C Saatchi, Bullet PR created an interactive microsite, including multiple webcam views of an unfolding live billboard featuring two master carvers creating a multi-cultural art work.  The online campaign was highly successful, attracting hits from 37 different countries, including many NZ expats. The microsite was live for three weeks in the lead up to New Zealand’s national holiday, Waitangi Day on 6 February.