Fraser Gardyne of Bullet PR client, gardyneHOLT, appears on designdaily giving his opinions on the longevity of New Zealand’s design decisions.

Fraser argues that Auckland city is representative of a deeper lack of understanding among many Kiwis regarding where design fits into the overall reputation and perception of a brand. As he summarises:

“This all comes back to the importance of doing one thing and doing it well. As designers or architects, we may have many messages to get across or ideas to use. But we should always remember that sticking to one overarching theme is what works best for all communicators, and that includes us.”

For more of his opinion piece, click here.