In the latest issue of b-Innovative, the industry publication produced  by the Auckland Regional Chamber of Commerce and Industry, writer Catherine Slogove sought commentary from three ‘media and marketing gurus’ on the topic of media diversification.

In the article entitled ‘Fragmentation or Freedom’ Nicholas O’Flaherty, Managing Director of Bullet PR, presented a set of powerful media tools businesses can utilise, all widely available on the internet.

“Small businesses cannot compete against large corporates with vast advertising budgets in the traditional media.  Due to minimal costs of new media, there is a potential for them tohave an equal, if not greater, online presence”

“Blogs provide a cost-effective opportunity for businesses to showcase their know-how and establish thought leadership in their areas of expertise” says O’Flaherty.

Read the full article in the July 2009 issue of b-Innovative, or visit the b-Innovative website here.