Bullet PR Managing Director Nicholas O’Flaherty and Senior Account Manager Kevin Ptak are quoted on social media in the current issue of NZ Management magazine.

The article relates to ‘harnessing the power of social media’ and discusses how NZ shapes up compared to the rest of the world in terms of digital know-how.

Nicholas sums up the relevance of social media to public relations and marketing campaigns by saying:

“Do you want to put a wall up between your company and a major area where your customers are playing? No. That’s the starting point.”