Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the ^7th annual Media Relations conference in Wellington. Paul delivered a 90 minute workshop to delegates on building an integrated approach to internal, external, online and offline communications.

As well as providing local case studies to illustrate the effectiveness of integrated communications, Paul‘s presentation also discussed the importance of measurement, gave delegates tips on how to develop an effective media relations strategy, and highlighted how social media has become an important facet of a successful communications campaign.