Bullet PR Account Manager Alex Erasmus is quoted on social media in the current issue of AdMedia magazine.

Alex was asked how social media has changed the way he communicates in his personal and professional lives.

This was his response:

“I recently read that, in the not too distant future, there will be those who are content creators and there will be those who aren’t. Social Media is a great way to experiment with creating content. It’s also a fantastic way to access and sift through the deluge of content that creative people around the world produce. Social Media has blurred the lines between the different media strands. PR/comms, advertising and marketing agencies are all offering consultancy on Facebook, Twitter and blogging strategies and, as a result, often competing for the same budget. This has allowed our agency to work in areas which don’t fit into what others may consider a ‘traditional PR’  role. “