 Cochlear is the world’s leading manufacturer of cochlear implants. Bullet PR was tasked with raising awareness in New Zealand of cochlear implant technology and the Cochlear brand.
Bullet PR was able to achieve extensive national media coverage by highlighting the personal stories of implant recipients and those on the waiting list. It also coordinated the ‘Break the Silence’ initiative, which involved launching the Pindrop Foundation, a fundraising organisation. “This was a complex communications campaign with many different stakeholders. However, Bullet PR was very flexible in their approach and adapted accordingly. Working to tight timescales, I was impressed with the national media coverage they were able to achieve.” Jeremy Rosser, Country Manager, Cochlear |
