Bullet PR held an experiential marketing event to launch Contiki’s new European tours for Summer 2011.
The iconic New Zealand brand is approaching its busiest time of year for bookings as Kiwis arrange trips for when the southern hemisphere cools down again next year. To help drive promotion, Bullet PR hired No.1 Queen St cafe, the busiest foot traffic spot in the country, and gave away free cups of coffee and pastries to passers by. To help attract awareness, promotional staff were dressed in the attires of various European countries.
So that everyone went away with Contiki on their minds, Bullet PR ensured every cup of coffee had a ‘Contiki.com’ sticker on top.
The event was very successful, with over 500 branded cups of coffee and 500 pastries given to consumers. Next up is the trade shows to make sure all the travel agents get the same message!