Mobile marketing company and Bullet PR client, HooHaa has achieved a major milestone for New Zealand mobile phone users. Advertisers are now using the HooHaa mobile channel to send downloadable high-quality rich media TVCs to the 75,000 mobile phone users who have signed up to the service.

RMS or Rich Media Service allows advertisers the ability to showcase company logos, graphics, text, entry forms and links to downloadable rich media such as TVCs, videos, pictures and audio, all through a standard text containing a URL link. HooHaa’s end consumers or ‘members’ access rich media advertising tailored to their specific preferences, from their mobile phone – and at no cost! In fact, they get paid to receive it!

Selected HooHaa members received the first rich media message last week featuring a 15 second TVC from HooHaa client, Kimberley Clark; and the response rate has been very impressive. The New Zealand Herald reported on the historic launch here .
From Left
Tania Gluyas, Jeremy Foster, Brian Hawker