The country’s leading publication for marketing professionals, New Zealand Marketing Magazine, has published a thought leadership article by Bullet PR in its December edition on the importance of Online Reputation Management. Written by Bullet PR Managing Director, Nicholas O’Flaherty, the column is entitled “Online Reputation” and highlights a recent example of poor online communication by corporate representatives. The article contains a number of useful tips for those organisations looking to make a serious commitment to the online space. In particular, it recommends companies show a willingness to engage meaningfully with relevant online communities of interest; communicate with transparency; and have in place a company-wide protocol for employees regarding online communications, including forums and blogs.