For the launch of the Panasonic Super Screens at Auckland’s Eden Park stadium, Bullet PR took the media on a behind-the-scenes tour of how the technology will work during the Rugby World Cup.

This included a look at the high-security control room that will controls the content on both Panasonic Super Screens as well as over 300 individual monitors dotted around the ground. Journalists also got the chance to look behind the three-storey Super Screens.

Coverage appeared on TVNZ 6pm News. There was also a video on the NZ Herald’s website and a picture story on Stuff.co.nz.