New Zealand life insurance provider and Bullet PR client, Pinnacle Life, has won the top technology innovation award for the United States insurance industry, the 2008 INNovator of the Year. Pinnacle Life was awarded the prize in recognition of www.pinnaclelife.co.nz, a world-first e-commerce website which pioneered electronic underwriting, offering consumers immediate online life insurance cover.

The INNovators Awards are organised by Chicago-based Insurance Networking News (INN), the leading technology publication for the global insurance industry.