Bullet PR’s Online PR Director Thom James spoke before 80 PRiNZ members at the PR 2.0 event on Monday night. Thom outlined how new online and social media are transforming traditional communication channels, the power and influence of the blogosphere, plus tips and best practice for corporate blogging.

Also speaking were Kristine Garcia, Publisher of the award winning nzherald.co.nz and Mark Sceats, Managing Director, SureFire Search, a leading specialist in search engine marketing.