All Black legend and DHL Rugby World Cup 2011 global ambassador Sean Fitzpatrick recently spoke at an American Chamber of Commerce event in Auckland.

Sean talked to a packed room of export-focused business leaders about the long-term impact the tournament will have on New Zealand business as the eyes of the world are on our country.

To leverage DHL’s sponsorship of Rugby World Cup 2011, Bullet PR invited Grant Bradley, Deputy Business Editor of the NZ Herald, to chat to Sean before the event started. The result was a huge splash on the front page of the NZ Herald’s Business section, including several references to DHL.