Yesterday, we held a press event for the announcement of 2degrees mobile’s customer number. The company has enjoyed a rapid rise to over half a million customers, which it has achieved in just over 18 months, and we wanted to organise an event that matched this success.

We held the event in the Concert Chamber at Auckland Town Hall and we came up with the idea of a digital scoreboard to act as the compelling visual for media to take away. As 2degrees mobile CEO Eric Hertz finished his run-through of major milestones for the company so far, the scoreboard started to flicker and rattle through until it reached 580,112. This created some great drama and excitement and the true value of the event was shown in the widespread media coverage.

The media coverage included the NZ Herald, The Dominion Post, Stuff.co.nz, TVNZ, Radio NZ, Radio Live, More FM and NBR.

Bullet PR client 2degrees mobile today officially launched its 3G network.

The event was held at the Viaduct Harbour Marine Village and it created a great atmosphere for the assortment of journalists and stakeholders in attendance.

In addition to the 3G network, 2degrees also launched a range of data plans to offer New Zealanders more affordable mobile broadband rates.

Finally, there were some new handsets on display and a hint towards the Post-Pay service on the horizon.

Coverage has already appeared on the NZHerald.co.nz, Stuff.co.nz, TVNZ.co.nz and TV3.co.nz as well as on Radio NZ and Newstalk ZB.

Bullet PR client 2degrees Mobile today announced that 206,000 people are now actively using its new services and are enjoying the best use of its great value mobile calling and texting rates. The announcement was made at Auckland’s Crowne Plaza hotel in front of a packed room of journalists.

2degrees CEO Eric Hertz said, “206,000 New Zealanders have chosen to join the 2degrees family to stay closer to friends and whanau. This is well ahead of our expectations and we’re delighted that we have struck such a chord with so many New Zealanders.

“Over the last six months we’ve exceeded initial expectations. We’ve successfully bought down prepaid prices for mobile services so that for the first time people in New Zealand are able to access a prepaid plan at prices below the OECD average.

“We’ve also made it even more attractive to bring your current mobile number over to 2degrees and we are seeing record numbers – 53,000 in fact – who have chosen to bring their existing mobile numbers with them,” he said.

“It’s going to be an exciting time ahead for mobile consumers,” said Eric. “We’ve only just begun.”