NBR marketing reporter Hazel Phillips quotes Bullet PR Online PR Director Thom James in this article on online reputation management. Thom discusses the importance of proactive ORM for businesses, both small and large. He also shares his thoughts on the potential of blogging as a branding tool, citing the success of Pinnacle Life’s The Life Insurance Blog.

In this month’s Management Magazine, Thom James, Bullet PR’s Online PR Director, talks about blogging as a compelling business tool and the opportunities for business bloggers in the New Zealand marketplace.

Bullet PR offers strategic counsel to the Ministry of Economic Development’s Digital Strategy Unit ahead of the Government’s Digital Futures Summit in November. Bullet is providing advice and impetus for the Digital Futures blog in support of the Summit, to encourage debate around key issues before the two day conference kicks off on 28 November.

Bullet PR Director Nicholas O’Flaherty appears in this week’s Independent Financial Review in an article on corporate blogging. Nicholas is quoted as saying “One of the keys to having a successful corporate blog is to be original, compelling, and to frequently update content, not tired media releases. But this cannot be ghost-written by a PR consultant. It’s vital the author stays committed, otherwise don’t bother.”