Panasonic NZ, like most other companies these days, wanted to be involved in social media. But, they didn’t want to just jump in without any business strategy behind the actions. Bullet PR has launched a variety of products for Panasonic, such as the Blu-ray recorder and 3DTV, and we were asked to do the brand’s social media marketing as well.

Before starting work on the social media marketing itself, we wanted to sell what we were doing and why we were doing it, to people outside the marketing department. We organised a half-day strategy session with all product managers and senior management as well as the PR and marketing teams. This made everyone feel involved and it also gave us access to more ideas, which can never be a bad thing.

The social media programme is now fully up-and-running and we have helped start a blog, writing posts across a range of topics. We have also just put up our first blog post with an accompanying video. There are more on the way so keep an eye out!

NBR marketing reporter Hazel Phillips quotes Bullet PR Online PR Director Thom James in this article on online reputation management. Thom discusses the importance of proactive ORM for businesses, both small and large. He also shares his thoughts on the potential of blogging as a branding tool, citing the success of Pinnacle Life’s The Life Insurance Blog.

In this month’s Management Magazine, Thom James, Bullet PR’s Online PR Director, talks about blogging as a compelling business tool and the opportunities for business bloggers in the New Zealand marketplace.

Bullet PR offers strategic counsel to the Ministry of Economic Development’s Digital Strategy Unit ahead of the Government’s Digital Futures Summit in November. Bullet is providing advice and impetus for the Digital Futures blog in support of the Summit, to encourage debate around key issues before the two day conference kicks off on 28 November.

Bullet PR Director Nicholas O’Flaherty appears in this week’s Independent Financial Review in an article on corporate blogging. Nicholas is quoted as saying “One of the keys to having a successful corporate blog is to be original, compelling, and to frequently update content, not tired media releases. But this cannot be ghost-written by a PR consultant. It’s vital the author stays committed, otherwise don’t bother.”