Bullet PR client Bookmyshow.co.nz appeared in the Sunday Star Times over the weekend in an article on 3D movies.

Some influential commentators in the US had been speculating on whether the 3D movie bubble may have burst in the wake of declining sales since Avatar.

Many fns have been choosing to watch movies like Toy Story and Shrek in 2D, which is said to be worrying some Hollywood distributors.

Using an old PR skill, we jumped on the back of this debate and secured comment from Bookmyshow General Manager Matthew Preen in the Sunday Star Times and on Stuff.co.nz.

Matthew commented that it’s more about content than format and that there is added value from watching Avatar in 3D, whereas Toy Story is good  entertainment regardless of format.

Bullet PR client Bookmyshow.co.nz featured in the Weekend NZ Herald as well as the NZ Herald online. Bookmyshow General Manager, Matthew Preen, commented on the phenomenal box-office success of Twilight: Eclipse, the latest installment in the multi-million dollar franchise. Preen commented that the Eclipse had:

“gone mad – gone gangbusters”, having sold out several screens well in advance of the release date.

Mr Preen attributed the general rise in movie ticket sales to a combination of factors, including several blockbusters, but also the bad weather over the school holidays:

“Families want to do something with their children and the terrible weather made movies the obvious choice.”

Bookmyshow.co.nz is the only place Kiwi’s can book movie tickets online for different cinema chains across New Zealand.