Bullet PR Director Nicholas O’Flaherty shares his thoughts on the Twitter phenomenon with marketing reporter Hazel Philips in this week’s National Business Review. Nicholas discusses the potential of the microblogging tool for online reputation management and brand building, and gives his insights into how Twitter usage is likely to develop in the near future.

NBR marketing reporter Hazel Phillips quotes Bullet PR Online PR Director Thom James in this article on online reputation management. Thom discusses the importance of proactive ORM for businesses, both small and large. He also shares his thoughts on the potential of blogging as a branding tool, citing the success of Pinnacle Life’s The Life Insurance Blog.

The Warehouse has selected Bullet PR to assist with online and offline communications around its industry-leading employer branding programme. As part of a new recruitment strategy, The Warehouse, one of the country’s largest employers, has launched this innovative recruitment website.