Bullet PR client Realestate.co.nz put out the latest version of the property report recently. which achieved some great coverage.
The story for July was that average asking prices fell to their lowest level in a year.
3News.co.nz, NZ Herald (News and Business sections) and Radio NZ were some of the places the coverage appeared.
Bullet PR client Bookmyshow.co.nz appeared in the Sunday Star Times over the weekend in an article on 3D movies.
Some influential commentators in the US had been speculating on whether the 3D movie bubble may have burst in the wake of declining sales since Avatar.
Many fns have been choosing to watch movies like Toy Story and Shrek in 2D, which is said to be worrying some Hollywood distributors.
Using an old PR skill, we jumped on the back of this debate and secured comment from Bookmyshow General Manager Matthew Preen in the Sunday Star Times and on Stuff.co.nz.
Matthew commented that it’s more about content than format and that there is added value from watching Avatar in 3D, whereas Toy Story is good entertainment regardless of format.
Bullet PR client 2degrees mobile today officially launched its 3G network.
The event was held at the Viaduct Harbour Marine Village and it created a great atmosphere for the assortment of journalists and stakeholders in attendance.
In addition to the 3G network, 2degrees also launched a range of data plans to offer New Zealanders more affordable mobile broadband rates.
Finally, there were some new handsets on display and a hint towards the Post-Pay service on the horizon.
Coverage has already appeared on the NZHerald.co.nz, Stuff.co.nz, TVNZ.co.nz and TV3.co.nz as well as on Radio NZ and Newstalk ZB.
Bullet PR client Vista Entertainment Solutions featured on TVNZ’s ‘NZI Business’ on Wednesday 15th July.
Vista CEO Murray Holdaway talked with host Corin Dann about how Vista has recently entered the Mexican cinema market and how the company now has offices in LA, London, Shanghai and Auckland.
Vista Entertainment Solutions is a global leader in entertainment software solutions, including much of the behind-the-scenes technology for cinemas, such as point of sale and back office logistics.
TVNZ’s NZI Business screens every weekday morning from 6am, bringing viewers the business news and analysis of the day.
Bullet PR client Bookmyshow.co.nz featured in the Weekend NZ Herald as well as the NZ Herald online. Bookmyshow General Manager, Matthew Preen, commented on the phenomenal box-office success of Twilight: Eclipse, the latest installment in the multi-million dollar franchise. Preen commented that the Eclipse had:
“gone mad - gone gangbusters”, having sold out several screens well in advance of the release date.
Mr Preen attributed the general rise in movie ticket sales to a combination of factors, including several blockbusters, but also the bad weather over the school holidays:
“Families want to do something with their children and the terrible weather made movies the obvious choice.”
Bookmyshow.co.nz is the only place Kiwi’s can book movie tickets online for different cinema chains across New Zealand.
Bullet PR hosted the first ‘Social Media Junction’ conference and workshop at SkyCity convention centre in Auckland on 17th and 18th May.
With a varied line-up of international and local speakers, the conference attracted over 250 delegates over the two days. Read the full story
Student Job Search is New Zealand’s only free student employment service for casual, part-time and summer work. It needed to increase its profile and spread the word that it has more than just menial, household jobs on its books. Bullet PR found some of the wackiest jobs listed with Student Job Search, liaised with employees and employers and secured coverage in The Sunday Star Times as well as a prime-time hit on TV3’s Campbell Live.
The first Media Mingle, founded by Bullet PR consultants Alex Erasmus and Paul Matthews, took place last night at Suite Bar in Auckland.
Bullet PR is a founding supporter of the event series designed to bring professionals from marketing, public relations, advertising, journalism, design, and other areas of the media, together in an informal capacity where they can network amongst their peers.
Media Mingle is also supported by CAANZ, PRiNZ, The Marketing Association of New Zealand and DINZ.
Bullet PR client First Rate ranked the Top 10 New Zealand Twitter accounts, both personal and brand/ company accounts and it caused quite a stir , both in the press and online. Following an interview with Simon Hendery, an article appeared in The New Zealand Herald looking at how Twitter has taken off, especially since Google and Bing are incorporating it into their search results.
First Rate’s Samuel Stadler, COO and Grant Osborne, Director of Search and Performance, gave their insights into the subtle difference between followers and influence and how the New Zealand business community is switching on to the importance of link buliding and search marketing in general.
Blu-ray
Bullet PR client Panasonic New Zealand has launched the first Blu-ray recorder into the market, heralding the arrival of a platform that records and stores high definition (HD) content on greatly expanded digital hard drives.
TV One’s Close Up programmme covered the story in depth this week.
The new Blu-ray recorder also uses re-writable Blu-ray discs which contain more than six times the storage capacity of DVDs.
High definition content is becoming increasingly ubiquitous, as the proportion of HD content on television grows, along with the huge jump in user-generated HD content through the adoption of HD capable camcorders.
The name Blu-ray is derived from the blue laser beam which reads the data from the Blu-ray discs, unlike the red laser used with DVDs.
