To kick off New Zealand Family history month, Bullet PR leveraged Ancestry.com.au’s partnership with the New Zealand Society of Genealogists to grow people’s awareness and understanding of their family origins.
This included organising and marketing an expert panel discussion on national identity entitled ‘what it means to be a Kiwi today’, in collaboration with the Auckland Library and Ancestry.com.au.
Multiple New Zealand media outlets took the opportunity to discover their individual roots during Family History Month with Ancestry.com.au’s Brad Argent appearing on a variety of media. The Edge Radio station’s Mike Puru and Dom Harvey had their family history uncovered with Mike finding out he had an Australian convict as an ancestor. TVNZ Good Morning presenter Jeanette Thomas discovered she was related to an Italian count, while her colleague Rod Cheeseman was surprised to find that he had Cheesemans on both sides of the family. There were multiple radio interviews with Brad Argent on topics ranging from national identity to researching family trees, including Radio New Zealand, Newstalk ZB, The Coast and Radio Rhema.
In addition, The NZ Herald interviewed Brad Argent while researching the historic Auckland inner city Symonds street cemetery and the stories that lay beneath the graves.