The Minister for Communication and Information Technology, the Hon. David Cunliffe, was the keynote speaker at the American Chamber of Commerce  business forum, Digital Future Now held in Auckland this week, with 120 business leaders in attendance. AmCham’s official partners were the Digital Strategy Unit of the Ministry of Economic Development, along with EDS New Zealand. Read the full story

The Sales & Marketing Institute invited Bullet PR Managing Director, Nicholas O’Flaherty, to address its members today on the topic of Online Reputation Management. Bullet PR touched on a broad range of issues, including Corporate Blogging, Social Media, and Online PR. The presentation sparked a number of questions: in response to one query on whether companies should write their own entry on Wikipedia, Bullet PR gave a firm ‘No’; another asked if, when launching a corporate blog, should companies consider the free sub-domain hosting arrangements provided by the likes of Blogger or TypePad. Bullet PR pointed out that this is a false economy for a number of reasons; one of the most salient being that when shifting to a permanent domain at a later date, the SEO becomes wasted.