BulletPR has launched an online consumer PR and social media engagement campaign with NZ Girl will promote the new IDEOS™ smartphone with Google™, exclusive to 2degrees Mobile.  Via Facebook, Twitter and email marketing, NZ Girl’s many aspiring fashion devotees are invited to channel the vibe of one of four ‘So Smart’ style icons: Emma Stone, Alexa Chung, Zooey Deschanel or Natalie Portman.

The would-be stylists must publish their fashion spread on fashion trend site Polyvore featuring the IDEOS Smartphone as part of their look.   To boost their entry further, they are invited to tweet their look with the hashtag #sosmart.

The winner will walk off with a prize worth over $2000 including an IDEOS Smartphone, a year’s free airtime and a ‘spoil me’ makeover day with one of NZ’S top stylists.

Bullet PR director Jennifer Duval-Smith said “The IDEOS is a smart looking phone, with a very smart android 2.2 operating system, at a smart price. It’s great to have the chance to explore those brand values of the technology in the fashion space.  NZ Girl readers are smart and creative and we’re really looking forward to seeing how far they’re going to take this concept.”

Bullet PR client Bookmyshow.co.nz featured in the Weekend NZ Herald as well as the NZ Herald online. Bookmyshow General Manager, Matthew Preen, commented on the phenomenal box-office success of Twilight: Eclipse, the latest installment in the multi-million dollar franchise. Preen commented that the Eclipse had:

“gone mad – gone gangbusters”, having sold out several screens well in advance of the release date.

Mr Preen attributed the general rise in movie ticket sales to a combination of factors, including several blockbusters, but also the bad weather over the school holidays:

“Families want to do something with their children and the terrible weather made movies the obvious choice.”

Bookmyshow.co.nz is the only place Kiwi’s can book movie tickets online for different cinema chains across New Zealand.

Student Job Search is New Zealand’s only free student employment service for casual, part-time and summer work.  It needed to increase its profile and spread the word that it has more than just menial, household jobs on its books. Bullet PR found some of the wackiest jobs listed with Student Job Search, liaised with employees and employers and secured coverage in The Sunday Star Times as well as a prime-time hit on TV3′s Campbell Live.

Blu-ray

Bullet PR client Panasonic New Zealand has launched the first Blu-ray recorder into the market, heralding the arrival of a platform that records and stores high definition (HD) content on greatly expanded digital hard drives.

TV One’s Close Up programmme covered the story in depth this week.

The new Blu-ray recorder also uses re-writable Blu-ray discs which contain more than six times the storage capacity of DVDs.

High definition content is becoming increasingly ubiquitous, as the proportion of HD content on television grows, along with the huge jump in user-generated HD content through the adoption of HD capable camcorders.

The name Blu-ray is derived from the blue laser beam which reads the data from the Blu-ray discs, unlike the red laser used with DVDs.