Bullet PR has been working with nationwide retailer and finance company, dtr, for several months now. One of the key requirements in our brief was to increase the company’s profile amongst the New Zealand business community. To achieve this, we have undertaken several initiatives. First up was media relations, of course. The results so far include a retail trends story that featured on the NZ Herald Online as well as a profile piece on MD, Mark Spring that appeared in the Dominion Post and on Stuff.co.nz
Outside of core media relations, we also helped organise an event at one of the dtr stores where the owners of the company outlined their vision of the next three years for all the business partners to hear. At the event, we issued the company’s first-ever Annual Review, which looked at financial figures as well as giving an insight into the company.
Most recently, we have launched a blog where Mark Spring and other members of the senior management will give their insights into retail trends, change management, their community involvement and life on the frontline of a Kiwi business.
The Sales & Marketing Institute invited Bullet PR Managing Director, Nicholas O’Flaherty, to address its members today on the topic of Online Reputation Management. Bullet PR touched on a broad range of issues, including Corporate Blogging, Social Media, and Online PR. The presentation sparked a number of questions: in response to one query on whether companies should write their own entry on Wikipedia, Bullet PR gave a firm ‘No’; another asked if, when launching a corporate blog, should companies consider the free sub-domain hosting arrangements provided by the likes of Blogger or TypePad. Bullet PR pointed out that this is a false economy for a number of reasons; one of the most salient being that when shifting to a permanent domain at a later date, the SEO becomes wasted.
