The Sales & Marketing Institute invited Bullet PR Managing Director, Nicholas O’Flaherty, to address its members today on the topic of Online Reputation Management. Bullet PR touched on a broad range of issues, including Corporate Blogging, Social Media, and Online PR. The presentation sparked a number of questions: in response to one query on whether companies should write their own entry on Wikipedia, Bullet PR gave a firm ‘No’; another asked if, when launching a corporate blog, should companies consider the free sub-domain hosting arrangements provided by the likes of Blogger or TypePad. Bullet PR pointed out that this is a false economy for a number of reasons; one of the most salient being that when shifting to a permanent domain at a later date, the SEO becomes wasted.

Bullet PR has secured the public relations account for HooHaa, the unique permission-based mobile advertising channel. Bullet PR will assist HooHaa with both online and offline communications, as the company looks to consolidate its leadership in Australia and New Zealand, and expand into Europe.