Yesterday, we held a press event for the announcement of 2degrees mobile’s customer number. The company has enjoyed a rapid rise to over half a million customers, which it has achieved in just over 18 months, and we wanted to organise an event that matched this success.

We held the event in the Concert Chamber at Auckland Town Hall and we came up with the idea of a digital scoreboard to act as the compelling visual for media to take away. As 2degrees mobile CEO Eric Hertz finished his run-through of major milestones for the company so far, the scoreboard started to flicker and rattle through until it reached 580,112. This created some great drama and excitement and the true value of the event was shown in the widespread media coverage.

The media coverage included the NZ Herald, The Dominion Post, Stuff.co.nz, TVNZ, Radio NZ, Radio Live, More FM and NBR.

Homestar.org.nz was launched yesterday in Wellington by Hon Maurice Williamson MP and industry leaders.

Backed by the government and supported across the building industry, Homestar.org.nz is set to become the standard by which Kiwi’s measure and improve home performance.

The free online residential rating tool allows the consumer to get a better idea of the inefficiencies around their home. This could mean anything from poor insulation to having an unnecessary beer fridge in the basement that uses lots of extra power.

Coverage appeared on Radio NZ’s Nine to Noon, TVNZ 6pm News, TV3 6pm News, TVNZ Breakfast, Newstalk ZB, Easy Mix and in the NZ Herald and The Dominion Post.

Part of the launch event involved a demo video, written and directed by Bullet PR, which you can view here.

Bullet PR held an experiential marketing event to launch Contiki’s new European tours for Summer 2011.

The iconic New Zealand brand is approaching its busiest time of year for bookings as Kiwis arrange trips for when the southern hemisphere cools down again next year. To help drive promotion, Bullet PR hired No.1 Queen St cafe, the busiest foot traffic spot in the country, and gave away free cups of coffee and pastries to passers by. To help attract awareness, promotional staff were dressed in the attires of various European countries.

So that everyone went away with Contiki on their minds, Bullet PR ensured every cup of coffee had a ‘Contiki.com’ sticker on top.

The event was very successful, with over 500 branded cups of coffee and 500 pastries given to consumers. Next up is the trade shows to make sure all the travel agents get the same message!

Bullet PR client, Huawei, held an Ultra-Fast Broadband Conference at The Hilton Hotel in Auckland on the 17th September.

Guest speakers included Steven Joyce, Minister for ICT and Paul Scanlan, CTO for Huawei South Pacific.

More than a hundred delegates, including technology and business media, attended the event.

Bullet PR client 2degrees mobile today officially launched its 3G network.

The event was held at the Viaduct Harbour Marine Village and it created a great atmosphere for the assortment of journalists and stakeholders in attendance.

In addition to the 3G network, 2degrees also launched a range of data plans to offer New Zealanders more affordable mobile broadband rates.

Finally, there were some new handsets on display and a hint towards the Post-Pay service on the horizon.

Coverage has already appeared on the NZHerald.co.nz, Stuff.co.nz, TVNZ.co.nz and TV3.co.nz as well as on Radio NZ and Newstalk ZB.

Bullet PR hosted the first ‘Social Media Junction’ conference and workshop at SkyCity convention centre in Auckland on 17^th and 18^th May.

With a varied line-up of international and local speakers, the conference attracted over 250 delegates over the two days. Read the full story

Bullet PR client Panasonic recently announced it will sponsor the 2010 Heineken Open. With the sponsorship comes, amongst other things, the naming rights for the ball kids, the singles and the doubles. The Panasonic Ball Kids, as part of their preparation for the Open, were taken through their paces by NZ’s number one, Dan King-Turner and their coach, Stephen Noble, in the lead-up to the tournament. One News’ Sports Reporter, Toni Street was there for the action with Bullet PR Senior Account Manager, Paul Matthews.

The finalists for the 11^th Annual National Business Review Awards for Sponsorship of the Arts have been announced by the judges. Project managed by Bullet PR for the past 8 years, the Awards are held in association with Creative New Zealand and THE EDGE. The winners will be announced by the Prime Minister at the black tie Awards Gala dinner at the Auckland Town Hall, Wednesday 30 July 2008. The Arts Awards attracted a large number of entries from both small and large businesses, showcasing a range of arts disciplines.

Click here for the full list on finalists

Today Bullet PR is kicking off the call for entries for the 2008 National Business Review Awards for Sponsorship of the Arts. Now in their eleventh year, the Awards acknowledge those partnerships between business and the arts that demonstrate a high level of creativity, commitment and vision, as well as important business benefits. The winners will be announced by the Prime Minister at the black tie Awards Gala dinner at the Auckland Town Hall, Wednesday 30 July 2008.

For entry details please click here

Bullet PR provides media relations and event management services for the launch of SchoolGen, New Zealand’s first dedicated environmental education initiative, involving the installation of solar panels in schools with a supporting curriculum.

“Bullet PR brought a detailed focus to this endeavour, taking great care to make sure the event was successful, and treating our important stakeholders with sensitivity and respect. Bullet PR surpassed our expectations, and I would have no hesitation recommending them.” Richard Gordon, Public Affairs Manager