Bullet PR client, M&C Saatchi has just released the findings of international research into the behaviour of consumers during the economic downturn. As the NZ Herald reports, “Only 25 per cent of New Zealanders felt pessimistic about the economy, compared with 36 per cent of Australians and 64 per cent of Britons.”
The research was carried out in New Zealand, Australia and Britain into people’s spending habits amidst the current decline in economic activity. Findings suggested that people fit into one of eight categories: Read the full story
