Yesterday, we held a press event for the announcement of 2degrees mobile’s customer number. The company has enjoyed a rapid rise to over half a million customers, which it has achieved in just over 18 months, and we wanted to organise an event that matched this success.

We held the event in the Concert Chamber at Auckland Town Hall and we came up with the idea of a digital scoreboard to act as the compelling visual for media to take away. As 2degrees mobile CEO Eric Hertz finished his run-through of major milestones for the company so far, the scoreboard started to flicker and rattle through until it reached 580,112. This created some great drama and excitement and the true value of the event was shown in the widespread media coverage.

The media coverage included the NZ Herald, The Dominion Post, Stuff.co.nz, TVNZ, Radio NZ, Radio Live, More FM and NBR.

Despite the challenging times experienced by some in the retail sector, one of New Zealand’s leading furniture retailers and Bullet PR client, Freedom Furniture has bucked the trend by opening its first concept store in 10 years, located in Albany, Auckland.

Freedom offers a unique experience in design. The store is divided into ‘four worlds’ that emulate current fashion trends in furniture design – Coastal Country, Contemporary, Classic Traditional and Global.  As the customer moves through each world, they can experience first-hand what each room in their house could look like designed in that theme.  Every detail is covered, from sofa design right down to candles and coffee tables.

Read coverage of the store opening in the New Zealand Herald.

Bullet PR client, M&C Saatchi has just released the findings of international research into the behaviour of consumers during the economic downturn. As the NZ Herald reports, “Only 25 per cent of New Zealanders felt pessimistic about the economy, compared with 36 per cent of Australians and 64 per cent of Britons.”

The research was carried out in New Zealand, Australia and Britain into people’s spending habits amidst the current decline in economic activity. Findings suggested that people fit into one of eight categories: Read the full story

Mobile marketing company and Bullet PR client, HooHaa has achieved a major milestone for New Zealand mobile phone users. Advertisers are now using the HooHaa mobile channel to send downloadable high-quality rich media TVCs to the 75,000 mobile phone users who have signed up to the service. Read the full story