April’s issue of NZ marketing magazine, New Zealand’s leading marketing publication has published a thought leadership article by Bullet PR. Written by Nicholas O’Flaherty, Bullet PR’s Managing Director, the article is entitled “You’re Blocked” and discusses an example of Media Relations gone wrong, the famous Chris Anderson blog post. The article highlights the need for PR practitioners to make sure their pitch is being directed to the most relevant journalist and/or publication. It reminds PR practitioners to be familiar with the content of the publication; personalise the pitch; and set realistic expectations with clients.

This month, NZ Marketing Magazine’s feature story is Public relations: outputs and outcomes. Bullet PR Director, Nicholas O’Flaherty, is quoted on the all important topic of PR measurement. You can read the full story here

February’s issue of NZ Marketing Magazine features an article on the power of consumer generated media. Bullet PR Director Nicholas O’Flaherty provides comments on the increasing ubiquity of CGM, and the protocols and procedures that organisations need to follow in order to engage with the medium effectively.

The country’s leading publication for marketing professionals, New Zealand Marketing Magazine, has published a thought leadership article by Bullet PR in its December edition on the importance of Online Reputation Management. Written by Bullet PR Managing Director, Nicholas O’Flaherty, the column is entitled “Online Reputation” and highlights a recent example of poor online communication by corporate representatives. The article contains a number of useful tips for those organisations looking to make a serious commitment to the online space. In particular, it recommends companies show a willingness to engage meaningfully with relevant online communities of interest; communicate with transparency; and have in place a company-wide protocol for employees regarding online communications, including forums and blogs.

In this month’s Management Magazine, Thom James, Bullet PR’s Online PR Director, talks about blogging as a compelling business tool and the opportunities for business bloggers in the New Zealand marketplace.