Bullet PR hosted the first ‘Social Media Junction’ conference and workshop at SkyCity convention centre in Auckland on 17th and 18th May.
With a varied line-up of international and local speakers, the conference attracted over 250 delegates over the two days. Read the full story
Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the 12th Annual Strategic Communications and PR Forum in Auckland. Paul discussed the advent of Social Media and the inseparable link this medium has in managing your reputation online.
As well as providing both local and international case studies to illustrate the effectiveness of managing and enhancing online reputation, Paul‘s presentation also gave delegates tips on how to start a positive conversation online, using social media to combat negative commentary and crises, and the rules of online engagement.
Bullet PR Director Nicholas O’Flaherty shares his thoughts on the Twitter phenomenon with marketing reporter Hazel Philips in this week’s National Business Review. Nicholas discusses the potential of the microblogging tool for online reputation management and brand building, and gives his insights into how Twitter usage is likely to develop in the near future.
NBR marketing reporter Hazel Phillips quotes Bullet PR Online PR Director Thom James in this article on online reputation management. Thom discusses the importance of proactive ORM for businesses, both small and large. He also shares his thoughts on the potential of blogging as a branding tool, citing the success of Pinnacle Life’s The Life Insurance Blog.
The Auckland Chamber of Commerce invited Bullet PR Online PR Director, Thom James, to speak at the sold out Online Marketing event held this week at the Auckland University Business School. Read the full story
The Sales & Marketing Institute invited Bullet PR Managing Director, Nicholas O’Flaherty, to address its members today on the topic of Online Reputation Management. Bullet PR touched on a broad range of issues, including Corporate Blogging, Social Media, and Online PR. The presentation sparked a number of questions: in response to one query on whether companies should write their own entry on Wikipedia, Bullet PR gave a firm ‘No’; another asked if, when launching a corporate blog, should companies consider the free sub-domain hosting arrangements provided by the likes of Blogger or TypePad. Bullet PR pointed out that this is a false economy for a number of reasons; one of the most salient being that when shifting to a permanent domain at a later date, the SEO becomes wasted.
The country’s leading publication for marketing professionals, New Zealand Marketing Magazine, has published a thought leadership article by Bullet PR in its December edition on the importance of Online Reputation Management. Written by Bullet PR Managing Director, Nicholas O’Flaherty, the column is entitled “Online Reputation” and highlights a recent example of poor online communication by corporate representatives. The article contains a number of useful tips for those organisations looking to make a serious commitment to the online space. In particular, it recommends companies show a willingness to engage meaningfully with relevant online communities of interest; communicate with transparency; and have in place a company-wide protocol for employees regarding online communications, including forums and blogs.
Bullet PR Managing Director, Nicholas O’Flaherty and Online PR Director, Thom James presented at the New Zealand Search Engine Room Conference. The event, hugely popular in Australia, took place at the Hyatt Regency today, and includes spokespeople from Google, Bebo and The Internet Bureau on the speaker panel.
