Iconic Kiwi drink MILO launched a new campaign today with the help of Bullet PR, achieving extensive coverage across all major media outlets: ONE News 6pm, TVNZ Breakfast, New Zealand Herald, Otago Daily Times, Radio New Zealand, RadioLive and Newstalk ZB.

The Play Movement follows a recent study – the first of its kind to investigate the play habits of New Zealand children aged 8 – 12 years old – revealing that nearly half (46%) of New Zealand children are not playing every day.

An IMR (Interactive Media Release) was used to launch this campaign, which featured:

• The State Of Play report
• Media release
• Info-graphic
• Play tips for parents
• Key facts from the research
• Images from the report

Kiwis were also encouraged to visit the MILO Facebook page to keep up-to-date with the movement and share play tips with other parents.

Bullet PR client Bookmyshow.co.nz featured in the Weekend NZ Herald as well as the NZ Herald online. Bookmyshow General Manager, Matthew Preen, commented on the phenomenal box-office success of Twilight: Eclipse, the latest installment in the multi-million dollar franchise. Preen commented that the Eclipse had:

“gone mad – gone gangbusters”, having sold out several screens well in advance of the release date.

Mr Preen attributed the general rise in movie ticket sales to a combination of factors, including several blockbusters, but also the bad weather over the school holidays:

“Families want to do something with their children and the terrible weather made movies the obvious choice.”

Bookmyshow.co.nz is the only place Kiwi’s can book movie tickets online for different cinema chains across New Zealand.

Official website of the real estate industry and Bullet PR client, Realestate.co.nz, yesterday released research that debunks the theory that summer and spring are the best times to list your property. It reveals that sales are actually less susceptible to the seasons than some may think. TV3′s Campbell Live featured the research which illustrated that when selling a property, the best time may actually be in the middle of winter, a time traditionally considered to be the least advantageous for property sellers.

Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the 12^th Annual Strategic Communications and PR Forum in Auckland. Paul discussed the advent of Social Media and the inseparable link this medium has in managing your reputation online.

As well as providing both local and international case studies to illustrate the effectiveness of managing and enhancing online reputation, Paul‘s presentation also gave delegates tips on how to start a positive conversation online, using social media to combat negative commentary and crises, and the rules of online engagement.

Bullet PR assisted Maori Television with the social media presence of the channel’s innovative Waitangi Day online initiative. In partnership with M&C Saatchi, Bullet PR created an interactive microsite, including multiple webcam views of an unfolding live billboard featuring two master carvers creating a multi-cultural art work.  The online campaign was highly successful, attracting hits from 37 different countries, including many NZ expats. The microsite was live for three weeks in the lead up to New Zealand’s national holiday, Waitangi Day on 6 February.

The Warehouse has selected Bullet PR to assist with online and offline communications around its industry-leading employer branding programme. As part of a new recruitment strategy, The Warehouse, one of the country’s largest employers, has launched this innovative recruitment website.