Panasonic NZ, like most other companies these days, wanted to be involved in social media. But, they didn’t want to just jump in without any business strategy behind the actions. Bullet PR has launched a variety of products for Panasonic, such as the Blu-ray recorder and 3DTV, and we were asked to do the brand’s social media marketing as well.

Before starting work on the social media marketing itself, we wanted to sell what we were doing and why we were doing it, to people outside the marketing department. We organised a half-day strategy session with all product managers and senior management as well as the PR and marketing teams. This made everyone feel involved and it also gave us access to more ideas, which can never be a bad thing.

The social media programme is now fully up-and-running and we have helped start a blog, writing posts across a range of topics. We have also just put up our first blog post with an accompanying video. There are more on the way so keep an eye out!

Bullet PR client Panasonic recently announced it will sponsor the 2010 Heineken Open. With the sponsorship comes, amongst other things, the naming rights for the ball kids, the singles and the doubles. The Panasonic Ball Kids, as part of their preparation for the Open, were taken through their paces by NZ’s number one, Dan King-Turner and their coach, Stephen Noble, in the lead-up to the tournament. One News’ Sports Reporter, Toni Street was there for the action with Bullet PR Senior Account Manager, Paul Matthews.

Blu-ray

Bullet PR client Panasonic New Zealand has launched the first Blu-ray recorder into the market, heralding the arrival of a platform that records and stores high definition (HD) content on greatly expanded digital hard drives.

TV One’s Close Up programmme covered the story in depth this week.

The new Blu-ray recorder also uses re-writable Blu-ray discs which contain more than six times the storage capacity of DVDs.

High definition content is becoming increasingly ubiquitous, as the proportion of HD content on television grows, along with the huge jump in user-generated HD content through the adoption of HD capable camcorders.

The name Blu-ray is derived from the blue laser beam which reads the data from the Blu-ray discs, unlike the red laser used with DVDs.