Bullet PR’s Online PR Director Thom James spoke on the future of the PR industry in New Zealand as part of a panel at the PRINZ annual conference. He examined the ramifications of an increasingly fragmented media landscape for public relations practitioners, while questions from the floor included the future role of ethics, the need for PR to serve as the ‘ears’ of an organisation and the impact of technology on the relationship between media and PR.

AUT University and PRiNZ, the Public Relations Institute of New Zealand, invited Bullet PR Managing Director, Nicholas O’Flaherty to be one of the assessors at viva voce, the verbal component of the end of year test, where future PR professionals become APR accredited.

Bullet PR’s Online PR Director Thom James spoke before 80 PRiNZ members at the PR 2.0 event on Monday night. Thom outlined how new online and social media are transforming traditional communication channels, the power and influence of the blogosphere, plus tips and best practice for corporate blogging.

Also speaking were Kristine Garcia, Publisher of the award winning nzherald.co.nz and Mark Sceats, Managing Director, SureFire Search, a leading specialist in search engine marketing.