Bullet PR Managing Director Nicholas O’Flaherty and Senior Account Manager Kevin Ptak are quoted on social media in the current issue of NZ Management magazine.
The article relates to ‘harnessing the power of social media’ and discusses how NZ shapes up compared to the rest of the world in terms of digital know-how. Read the full story
Bullet PR Account Manager Alex Erasmus is quoted on social media in the current issue of AdMedia magazine.
Alex was asked how social media has changed the way he communicates in his personal and professional lives. Read the full story
Bullet PR Account Manager, Alex Erasmus, hosted the most recent Auckland Social Media Club event at the Saatchi building on May 11th.
The event was on ‘Brand Voice: balancing personal and corporate tone in Social Media’ and featured Monteith’s, Rebecca Smith of Telecom, David Farrier from TV3 and Vaughn Davis of ad agency Y&R.
The night was a rousing success, with well over 100 attendees and plenty of good conversations about Digital and Social Media best practice.
For more on the night, click here.
And to keep updated on the future monthly events, click here.
Bullet PR hosted the first ‘Social Media Junction’ conference and workshop at SkyCity convention centre in Auckland on 17th and 18th May.
With a varied line-up of international and local speakers, the conference attracted over 250 delegates over the two days. Read the full story
Jayson Bryant of Wine Vault TV was the speaker at the inaugural Social Media Club event at 42Below Bar on Commerce Street in downtown Auckland last night. Bullet PR is a founding member of the Social Media Club committee and Account Manager Alex Erasmus hosted this event.
With video set to be a key topic in media circle in the coming months, Jayson spoke about what he has learnt in 179 episodes of Wine Vault TV and how incorporating video blogging into his business has helped drive extra revenue.
By being one of the first businesses in New Zealand to start using Social Media, The Wine Vault has helped to increase online sales by 4000% (20% of overall sales); Jayson admitted this figure originated from relatively humble beginnings, but it is still a huge game-changer for how his company operates.
One key insight to take away from the evening was that video (and not just YouTube) are significantly underappreciated and underutilized in New Zealand. The chances of a video ‘going viral’ are incredibly slim (you would be better off with a Lotto ticket), but if you keep the content interesting and digestible, people will soon start to follow what you are doing and a fan base will build.
Another factor people must remember is that Social Media is time consuming. Jayson reminded us that although many of the tools are free or relatively cheap, time is the biggest cost to factor in. With video, it is really important to use intelligent tagging. This is particularly true with YouTube, where there is an incredible amount of white noise (approximately 20 hours uploaded every minute).
However, the most important point is that content is king. Social Media is not an essential part of your business model and the tools, especially video, should only be used if you have something interesting to say. As Jayson alluded to, if you have something interesting to say and the market is not crowded by other people trying to say the same thing, there’s a great chance you can build a trusting following, brand equity and extra revenue from home and abroad.
Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the 7th annual Media Relations conference in Wellington. Paul delivered a 90 minute workshop to delegates on building an integrated approach to internal, external, online and offline communications.
As well as providing local case studies to illustrate the effectiveness of integrated communications, Paul‘s presentation also discussed the importance of measurement, gave delegates tips on how to develop an effective media relations strategy, and highlighted how social media has become an important facet of a successful communications campaign.
New Zealand business weekly newspaper, The Independent, has today quoted Bullet PR Managing Director Nicholas O’Flaherty in an article by Melanie Cooper, discussing the alleged blurring of journalism and public relations.
O’Flaherty argues that “the lines between PR and Journalism have not blurred any more than they were 10 or 15 years ago. Rather, what you are seeing today is mainstream media organisations such as Fairfax and APN increasingly experimenting with social media, for example: voting online, ’send us your views’ etc. It’s all about engaging online readership.
“The role of a traditional print newspaper is therefore changing as its evolves into an online entity. Today there are parts of stuff.co.nz and nzherald.co.nz that look increasingly like the online equivalent of talk back radio.”
Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the 12th Annual Strategic Communications and PR Forum in Auckland. Paul discussed the advent of Social Media and the inseparable link this medium has in managing your reputation online.
As well as providing both local and international case studies to illustrate the effectiveness of managing and enhancing online reputation, Paul‘s presentation also gave delegates tips on how to start a positive conversation online, using social media to combat negative commentary and crises, and the rules of online engagement.
Bullet PR Director Nicholas O’Flaherty shares his thoughts on the Twitter phenomenon with marketing reporter Hazel Philips in this week’s National Business Review. Nicholas discusses the potential of the microblogging tool for online reputation management and brand building, and gives his insights into how Twitter usage is likely to develop in the near future.
The Auckland Chamber of Commerce invited Bullet PR Online PR Director, Thom James, to speak at the sold out Online Marketing event held this week at the Auckland University Business School. Read the full story
