New Zealand business weekly newspaper, The Independent, has today quoted Bullet PR Managing Director Nicholas O’Flaherty in an article by Melanie Cooper, discussing the alleged blurring of journalism and public relations.

O’Flaherty argues that “the lines between PR and Journalism have not blurred any more than they were 10 or 15 years ago.  Rather, what you are seeing today is mainstream media organisations such as Fairfax and APN increasingly experimenting with social media, for example: voting online, ‘send us your views’ etc. It’s all about engaging online readership.

“The role of a traditional print newspaper is therefore changing as its evolves into an online entity. Today there are parts of stuff.co.nz and nzherald.co.nz that look increasingly like the online equivalent of talk back radio.”

Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the 12^th Annual Strategic Communications and PR Forum in Auckland. Paul discussed the advent of Social Media and the inseparable link this medium has in managing your reputation online.

As well as providing both local and international case studies to illustrate the effectiveness of managing and enhancing online reputation, Paul‘s presentation also gave delegates tips on how to start a positive conversation online, using social media to combat negative commentary and crises, and the rules of online engagement.

Bullet PR Director Nicholas O’Flaherty shares his thoughts on the Twitter phenomenon with marketing reporter Hazel Philips in this week’s National Business Review. Nicholas discusses the potential of the microblogging tool for online reputation management and brand building, and gives his insights into how Twitter usage is likely to develop in the near future.

The Auckland Chamber of Commerce invited Bullet PR Online PR Director, Thom James, to speak at the sold out Online Marketing event held this week at the Auckland University Business School. Read the full story

Bullet PR assisted Maori Television with the social media presence of the channel’s innovative Waitangi Day online initiative. In partnership with M&C Saatchi, Bullet PR created an interactive microsite, including multiple webcam views of an unfolding live billboard featuring two master carvers creating a multi-cultural art work.  The online campaign was highly successful, attracting hits from 37 different countries, including many NZ expats. The microsite was live for three weeks in the lead up to New Zealand’s national holiday, Waitangi Day on 6 February.