The Australian state government agency, Destination NSW, commissioned Bullet PR to launch its ‘Sydney in Winter’ campaign in New Zealand earlier this year.

The campaign goal was to use a mix of paid and earned media to inform Kiwis that Sydney is the same exciting, energetic and unique destination in winter as it is known to be in summer.

To inform media about the launch, Bullet PR sent personalised media kits to key targets, consisting of a media release, a backgrounder on the campaign, and information about places to visit in Sydney during winter.

Bullet PR then secured TVNZ’s Good Morning as well as Woman’s Day magazine to attend a media trip to Sydney during the campaign period.

To drive the campaign online, Bullet PR led a Facebook competition on the Destination NSW Facebook page. To enter the competition, New Zealanders were asked to submit a photo of themselves in front of a Sydney landmark to win a trip for two to visit the city during winter.

Bullet PR managed this entire process, which included: building a Facebook app to support the competition, managing the competition process, and leveraging the competition through media spend.

Overall, the campaign’s success was evident by the overwhelming number of entries for the competition, as well as the boosted number of likes on the Destination NSW Facebook page.

Bullet PR Account Manager, Alex Erasmus, hosted the most recent Auckland Social Media Club event at the Saatchi building on May 11^th.

The event was on ‘Brand Voice: balancing personal and corporate tone in Social Media’ and featured Monteith’s, Rebecca Smith of Telecom, David Farrier from TV3 and Vaughn Davis of ad agency Y&R.

The night was a rousing success, with well over 100 attendees and plenty of good conversations about Digital and Social Media best practice.

For more on the night, click here.

And to keep updated on the future monthly events, click here.

Bullet PR hosted the first ‘Social Media Junction’ conference and workshop at SkyCity convention centre in Auckland on 17^th and 18^th May.

With a varied line-up of international and local speakers, the conference attracted over 250 delegates over the two days. Read the full story

Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the 12^th Annual Strategic Communications and PR Forum in Auckland. Paul discussed the advent of Social Media and the inseparable link this medium has in managing your reputation online.

As well as providing both local and international case studies to illustrate the effectiveness of managing and enhancing online reputation, Paul‘s presentation also gave delegates tips on how to start a positive conversation online, using social media to combat negative commentary and crises, and the rules of online engagement.