Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the ^7th annual Media Relations conference in Wellington. Paul delivered a 90 minute workshop to delegates on building an integrated approach to internal, external, online and offline communications.

As well as providing local case studies to illustrate the effectiveness of integrated communications, Paul‘s presentation also discussed the importance of measurement, gave delegates tips on how to develop an effective media relations strategy, and highlighted how social media has become an important facet of a successful communications campaign.

Bullet PR Senior Account Manager Paul Matthews spoke recently to conference delegates at the 12^th Annual Strategic Communications and PR Forum in Auckland. Paul discussed the advent of Social Media and the inseparable link this medium has in managing your reputation online.

As well as providing both local and international case studies to illustrate the effectiveness of managing and enhancing online reputation, Paul‘s presentation also gave delegates tips on how to start a positive conversation online, using social media to combat negative commentary and crises, and the rules of online engagement.