Bullet PR client First Rate ranked the Top 10 New Zealand Twitter accounts, both personal and brand/ company accounts and it caused quite a stir , both in the press and online. Following an interview with Simon Hendery, an article appeared in The New Zealand Herald looking at how Twitter has taken off, especially since Google and Bing are incorporating it into their search results.

First Rate’s Samuel Stadler, COO and Grant Osborne, Director of Search and Performance, gave their insights into the subtle difference between followers and influence and how the New Zealand business community is switching on to the importance of link buliding and search marketing in general.

Bullet PR Director Nicholas O’Flaherty shares his thoughts on the Twitter phenomenon with marketing reporter Hazel Philips in this week’s National Business Review. Nicholas discusses the potential of the microblogging tool for online reputation management and brand building, and gives his insights into how Twitter usage is likely to develop in the near future.